Chevrolet unveils two special edition Colorado pickups
November 30 2018,
This November marks the four-year anniversary of the return of the Chevrolet Colorado to the Canadian market. Introduced in 2014 as a 2015 model-year vehicle, the Colorado has sold over 24,000 units since it came back to the market.
To celebrate the Colorado’s four years on the market, Chevrolet has introduced two new special editions. The first is a rugged off-roader called the Z71 Trail Runner while the second is the impressive street-focused RST model.
“Colorado helped reinvigorate the mid-truck segment, which has grown 130 percent from 2014 to 2017,” said Doug Kenzie, national marketing manager for Chevrolet Trucks in Canada. “It delivers style and capability which is introducing new customers to Chevrolet and has proven the success of our three truck strategy.”
“In only three short years, Colorado drove GM to earn number one market share in the mid-truck segment in 2017 and has further solidified this lead through October of 2018.”
The Chevrolet Colorado can tow up to 7,700 pounds and features exclusive options such as 4G LTE Wi-Fi which makes the Colorado a very impressive tool for the job site.
If you’d like to learn more about the 2019 Chevrolet Colorado, contact us today at Surgenor Barrhaven.